Did you know that 33% of email recipients decide whether or not to open an email based on subject line alone? The subject line is the first thing your recipient sees, so it must catch their attention.
Here are 9 tips to help you write better email subject lines.
1. Short and Sweet
Since 40% of emails are being opened on a mobile device first, we recommend keeping the subject line to 50 characters or less. Have a great subject, but it’s too long? Try removing the words that don’t matter. For examples: “Your order is ready” is a better subject line than “Your order #5879564 is ready.”
2. Make it personal
Everyone loves the sound of their own name, so use it in the subject. “Joe, your order is ready” or “Sam, don’t miss this great deal.” Studies have shown that emails that include the first name of the recipient in the subject line had a higher click through rate than emails that did not.
A little personalization here and there is all you need. Don’t go over board or it might sound a little creepy. If you are unsure of the receipts name or prefer not to use it in the subject, a great substitute is the word “you” or “your”. This makes it still sound personal.
3. Don’t try to trick your recipient
If your subject promises a free car, you better be giving them a free car. Making false promises will cause your audience to not trust your subject lines which will result in a lower open rate and a higher unsubscribe rate.
4. Take action
Start your subject line with a action-oriented verb. This will inspire people to click. For example, if you are sending out an email for an upcoming social media class you are teaching, the subject could read “Grow your database” instead of “Social media class” The word “grow” grabs the recipient’s interest to know more.
5. Make them feel special
When people feel like they’re on the inside, it gives them a sense of belonging that could build loyalty and compel them to convert better on your emails.
The right phrasing can make your recipients feel special — and the effect can be magical. A few ideas for phrasing include:
- “For our beloved customers only”
- “An exclusive offer for you”
- “My gift to you”
- “You’re invited!”
- “Private invite”
Study shows that a subject line that creates a sense of urgency and exclusivity can give a 22% higher open rate. By using lines like “today only” or “24-hour special” will encourage your reader to act now instead of waiting, which could lead to them forgetting about it all together.
7. Use numbers
Make your email stand out among all the other business emails with vague statements in their subject lines by using numbers. Using numbers is a great way to demonstrate a clear and straightforward message about your offer. You might use numbers for a special discount or numerical benefits of a resource you’re providing. For example “Save 20% on your next purchase” or “5 reasons now is a good time to sell”
8. Ask a question
Draw your readers in with a question, especially if you’re asking a question you know is relevant to your recipient. For example, if you know your recipient has recently purchased a greenhouse the email subject might be “Is your greenhouse staying warm enough at night?”
9. Don’t use ALL CAPS
Using all caps in your subject line is a great way to get your email ignored. In fact studies have shown that 85% of respondents prefer an all-lowercase subject line to one in all caps. Also this is a good way to get your email caught in the spam filter.
You don’t have to include all nine of these tips in your subject line. Start with one or two of the tips to see how your open rate improves.
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