Many small town papers have a service or business directory. This is the section people often turn to for plumbers, landscapers, and computer help.
When doing newspaper or magazine ads have your designer create pieces of advertising. Your logo, text for upcoming events, etc. You pay one fee for all the pieces and assemble the pieces needed for each ad you place.
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Your back story give your audience the transparency to know who you are and what you represent. It also gives your brand an emotional tone and deeper meaning to your marketing message.
Understand your customers. The more accurate your information and knowledge, the more effective you will be at selling.