We’ve all heard the stats on how important online reviews are these days. Perhaps the most mind-blowing one is that 90 percent of shoppers incorporate them into their purchasing process.
With that being said, customer reviews and testimonials can be a game changer for startups and small to medium sized businesses. This means that the underdogs need to make a huge effort to gather feedback from customers.
Below are 3 tips on how to get online reviews:
- Ask Your Customers – Want to know the best way to increase the number of reviews for your business? Just ask. Your customers understand how important reviews are to your business, and as long as you provide an excellent product or service, they won’t be annoyed if you ask for a review. Don’t wait too long: customers are more likely to give you feedback right away.The next time a customer compliments you via email, phone, or in person, mention that you’d appreciate if they left the same feedback in an online review on Trustpilot, Yelp, or the review site of their choice.
- Make It Easy to Leave Reviews – Unless someone has a negative experience to share, the average customer is not going to look for ways to leave your company a review. That’s why you need to ask them to post a review and make it as easy as possible for them to do so. Put direct links to your review profiles in multiple places; for example, a follow-up email, newsletter, and your website. Yelp offers downloadable “Find us on Yelp” banners that you can use on your website or print out for your store.
- Thank Your Reviewers – If the review site allows it, thank each person who reviews your product or service. In addition, you can even surprise a top reviewer by sending them a discount code or freebie after they’ve posted a review. This simple act will turn a satisfied customer into an incredibly loyal evangelist.
Not all reviews are good and this is ok.
Many businesses focus on what to do about the one or two bad reviews, but the most effective way to combat a few negative words is to load up on the rave reviews. This means you’ll need to encourage your happy customers to take the time to write about their experiences.