Tip #2 - Search Engine Optimization
Another classic Internet marketing tactic is Search Engine Optimization or SEO.
A website that is well optimized via SEO would help drive organic traffic to the website which would result in higher rankings in search engines such as Google. Higher rankings could mean more business and/or product sells.
There is a lot involved with optimizing your website. Choosing the right keywords, optimizing your page title and website meta tags, using headings within your content and don't forget the ALT and title tags for all images.
Business owners must always stay alert with the changing market trends and consumer demands, as technology changes over time and the same goes for SEO.
If you have any questions or need help optimizing your website, contact Dara's Design. We can help.
Stay tuned for Tip #3 next week!