- You can get more online exposure
Of course, as a business owner, you want your business to get more exposure and therefore become more visible to your target audience. The good news is that it is more doable now because of social media.
More people are spending longer hours on social networking sites these days. Meaning, there is a bigger opportunity for them to find you online and therefore promote your business.
You can showcase your brand
Branding is another crucial factor in any business. A good branding will help you build a better reputation which, eventually, will help people trust you. Many business owners already know about this, that’s why they also use social media for brand awareness. Research shows 71% of business owners admitted using social media for brand awareness.
Through social media, you can hear what people say
Social listening is what it is called, a process where you “listen” to people’s thoughts and insights through social media. Apart from simply knowing what people think about and feel, most especially about your brand, you also have to monitor mentions.
Here, you have to be very observant. You also have to be open-minded, too, because you cannot expect 100% positive thoughts and even comments from people. But of course, no matter how negative some things are, they can still help you improve your business.
You can reinforce positive behavior and loyalty through rewards
When you already have a strong relationship with people online, the next thing to do is to inspire them to continue their positive behaviors with rewards. This way, you can make them feel like you really do appreciate what they are doing.
Among the things you can offer your avid followers are special promos and discounts. Let them feel that because of their support for your brand, they deserve these hot offers others cannot just get.
Social media posts can have an impact on your SEO. Meaning that the more active you are on social networking sites, the more searchable you become.
For example, you post something on your website and because it’s really cool and people like it a lot, they share it using their social media accounts. The good news is that this content of yours will actually help you rank higher because it prove to be good content. It is a form of link building, which is also another important thing in SEO.
Social Media platforms such as Twitter, Facebook and Instagram can help generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media helps you listen to what people are saying, including your customers, prospects, peers and competitors. This will help you attract more customers, who you can dazzle by providing a personal touch, building relationships and driving loyalty.
5 reasons why social media is good for business:
If you need help with your social media marketing, contact Dara's Design today.
Stay tuned for Tip #5 next week!