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How to Write Effective Copy for Your Website – Part 3

How To Writing A Great Headline

Headlines are a great way to grab your visitor’s attention. Which can lead them to read your article or purchase your product or service.

So just how do you go about writing a great headline? It’s quite simple really. What you need to do is spend less time stressing about how to write your headline, and more time on figuring out what it should say.

So just how do you know what to say?

It is important that you focus on the desires and wants of your target audience, rather than on the product or service that you are trying to sell.

Below are some examples of great headlines:

6 Mistakes Buyers Make When Selling Their Home

Find The Best Homes In Tampa, Florida

The Best Places To Live In North Carolina

The Top 10 Best Christmas Gifts

The Best Time For A Car Tune Up

3 Tips To Help Keep Your Lawn In Tip Top Shape

 

Creating Urgency To Increase Sells

 The most important page of any website is the home page, especially if it is where you want a person to take some action, such as buying something or subscribing to something.

One of the best ways to increasing the number of people, who take action, is by creating some urgency. There are a few different ways you can accomplish this. Here are some ideas:

1. Provide them with an offer for a limited period of time

2. Offer limited supplies of a particular product

3. Offer them seasonal specials

4. Offer them a free gift when they subscribe or pay for a particular item

5. Daily deals – this is a great way of bringing in customers

Note: It is important that you are both credible and honest with the visitors to your site. So if you are saying that an offer expires on a particular date or at a particular time, then make sure that it does.

The headline on any web page is the key to engaging both the attention and interest of the visitors. It only takes a few selected words, which can result in a huge impact on page conversion rates.

Need help with your website content? Contact Dara's Design today.