You’ve probably read articles about how emails end up in the spam folder, and why Internet Service Providers (ISPs) place them there. But what about the email's recipient? What do they consider to be spam? And what influences them to mark your email as spam? How do recipients define spam? Generally email spam is separate …
Goodbye 2020, Hello 2021 Celebrate The New Year With Our Biggest Marketing Promotion Ever Let’s face it, 2020 was not a great year. There were major adjustments and changes whether it was personally or for your business. Brick and mortar businesses where shut down and online retailers ruled. For many of us, just making it …
Social media is critical, but it’s also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. Which social media sites are best for your brand or business? A Quick Look at the Social Media Landscape Social media marketing includes a myriad of potential social …
Due to the global pandemic advertising and marketing industries are in a strange place, one where over-promoting to consumers can feel out of touch or inappropriate. But amid the uncertainty and the expected economic downturn, brands can — and should — remain part of consumers’ lives by making the appropriate shifts in strategy and messaging. …
Did you know that a Facebook page may exist for your business even if someone from your business didn’t create it? For example, when someone “checks in” to a place on Facebook that doesn’t have a Facebook business page; an unofficial page is created to represent that location. At the end of last year (pre- …
