Sales Copy Tweaks

Use A Different Color For Your Headline

In a sales copy, the most important aspect of the sales process is in getting the prospect’s attention. Therefore, the headline is the most crucial aspect of the entire sales copy.

After all, if the headline doesn’t entice readers to read the rest of the sales letter, it is pointless to write the sales letter in the first place!

 Which of these two headlines are more compelling to the eye?

 “3 Ways To Make More Money With Your Business”

 Or this one:

 “3 Ways To Make More Money
With Your Business”

You see, by tweaking a few aspects of the same headline, you are able to tap in to several psychological aspects of the prospect and get them to take action by starting to read the rest of the sales letter.

Minor changes such as switching between RED and BLACK, using a series of UNDERLINES and highlights, you will be able to bring more life to your headline and increase your chances of scoring another sale.

Below are some other headline examples I’ve recently came across.

Use Graphics To Make A Point

Often when people are looking through a sales copy, a lot of them do not read the sales letter line by line.

They often scan through the sales copy to the end just to see how much the product or service cost. Adding graphics or images to your sales copy can slow down the “scanners” and break up the copy so that it looks more inviting.

For example: If you are Realtor with a team, you can say:

 “Why hire a single Realtor, when you can have a whole team working to sell your house?”

 Here’s an example of a graphic that goes with your statement.

A few small tweaks can make a big difference.

 

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