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Email Tip #4 - Keep Them Waiting For More – Using Foreshadowing

Keep Them Waiting For More – Using Foreshadowing to Create Anticipation

What Is Foreshadowing? There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to sit …

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22 Mind Blowing Email Marketing Stats

22 Mind Blowing Email Marketing Stats

Email marketing is one of the most effective tactics for driving sales. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Quality communication with your prospects and customers can get you closer to that nirvana of people actually looking forward to your message. Below are 22 awe-inspiring …

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