Is email marketing dead to you? It's not uncommon for businesses to experience problems with email marketing. We understand how frustrating it can be to not reach your email marketing goals after a while. However, you shouldn't give it up because of this. The return on investment from email is massive. In fact, it outperforms …
Do you have your holiday email marketing strategy already in place? Don’t procrastinate until December before you start creating holiday email messages. The best time to start is now. For many businesses, the holiday period, spanning from early November to early January, is one of the most profitable of the year. This period is especially …
Over 90% of the population use email on a daily basis, and it is an opportunity for making money. Email is the connective tissue of the modern e-commerce landscape and building a robust email list is a way of building stronger relationships with your subscribers and through the provision of additional value, you can make …
What Is Foreshadowing? There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to sit …
Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for it. Every market, every …
