2020 was full of changes and uncertainty, something that impacted marketing quite a lot, but 2021 brings new hope. Although we cannot predict the outcome of how this year will play out, we can still plan our strategies to maximize marketing opportunities. Thankfully there are quite a few marketing channels that have proven to be …
Tip #9 - Don’t use too much of a good thing Avoid going overboard with your use of font styling and fancy writing techniques. While using exclamation points or font styles such as italics, bold or underlining are a great way to emphasize a point, they should be used sparingly. When overused, they can have …
Tip #8 - Don’t forget to share your contact information Even if you have a contact page on your site, or perhaps widgets that link to your social media sites, make a point to include the most direct form of connection at the end of your personal bio. This could be your email address, a …
Tip #7 - Link to your work Regardless of your profession, it’s likely that you have samples of your work that are relevant to the audience reading about you. In addition to being an introduction to who you are and what you do, let your personal bio act as a marketing tool. Many people want …
Tip #6 - Write a story, not a list When writing a personal bio, it can be easy to fall into the trap of rattling off accomplishments, but that’s what your resume is for. Your bio should go above and beyond your awards and get to the core of who you are and what you’re …
