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Email Tip #4 - Keep Them Waiting For More – Using Foreshadowing

Keep Them Waiting For More – Using Foreshadowing to Create Anticipation

What Is Foreshadowing? There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to sit …

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