You need to do something pretty special to stand out, so make sure your messages are clear and appeal to exactly the people you are trying to sell to.
Understand your customers. The more accurate your information and knowledge, the more effective you will be at selling.
Research your competitor. You need to know what offers, guarantees, prices or fees you are selling against, in order to make YOUR offers the most attractive.
Your website can generate high quality inquiries, leads, phone calls and sales from interested prospective clients, if you do it right.
Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses.