With a brand-new decade right around the corner, digital marketing is evolving to keep up with the rapidly changing technology.
With new techniques, constant updates, and changing algorithms, digital marketers are often scrambling just to keep up. Being aware current trends is a vital part of staying on top of the game.
According to Forbes.com, below are the top 2020 marketing trends.
These days it seems everyone use some form of social media. Given its ever-present nature, social media has become a vital part of online marketing. What may not be as obvious is just how many users shop on social media networks.
This represents a great opportunity for businesses, given that 72% of Instagram users have purchased a product on the app. Even more impressive, a survey of more than 4,000 Pinterest users found that 70% use Pinterest to find new and interesting products.
Fortunately for merchants, these platforms have made it easier for them to use the power of social media to reach their customers. Whether you use Pinterest, Facebook or Instagram, there are now ways for e-commerce stores to create shoppable posts, making it easy for users to shop directly from your post.
Social media also offers you the ability to reach new customers quickly and easily, shortening the sales funnel and making it easier for users to shop.
By 2020, shoppable posts are expected to be the norm.
Today’s buyers are looking for a new and exciting experience when they go online. DemandGenReport.com reports that a whopping 91% are seeking more visual and interactive content. There are several reasons for this:
• Interactive content is different and new and stands out more.
• This type of content keeps visitors on your page longer.
• Interactive content is very shareable. When users share your content, it helps grow awareness of your brand.
• Simply put, interactive content is more engaging. Users enjoy it more than other content.
Personalization Is Key
2020 is going to be the year of personalized marketing. Consumers are quite adept at tuning out generic ads that have no real connection to them. Meaning the traditional means of advertising are becoming much less effective. So, what can you do? Personalize it!
AdWeek.com did a survey of 1,000 people, 90% remarked that they found personalization appealing. More important is the fact that 80% admitted they’d be more likely to give their business to a company that offered them a personalized experience.
Email lists are an old standby of marketers. Segmented lists with personalized email blasts have been shown to perform better than generic emails sent to an entire list. Don’t miss this opportunity to connect with your audience in a meaningful way.
Google Ads Smart Bidding
Those involved in digital marketing are already familiar with automation, but now Google has announced Google Ads updates that will likely lead to automation and smart bidding becoming the new normal.
Google Ads makes use of machine learning in order to optimize your bids. This gives you several new abilities to help you maximize your conversion, including:
• The ability to choose conversion action at the campaign level
• The ability to set your bids to change automatically when sales start or stop
• The ability to optimize bids over multiple campaigns with a chosen set of conversion actions
While there are an assortment of new trends to keep your eye on, that doesn’t mean that all the old techniques have become outdated. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020.
For years, “content is king” has been the axiom of digital marketing. As we move into 2020, it continues to be true.
High-quality content allows you to show your expertise and communicate with your customers from a place of authority. Your content is also what search engines provide to searchers online, so continuing to produce high-quality content is a must.
Customers respond well to visual content, making video an important digital marketing tool in 2019. It will continue to be important into 2020 and likely beyond that.
Don’t overlook live video. According to TubularInsights.com, live videos on Facebook Live and Instagram Live keep your audience watching, on average, three times longer than recorded ones. The daily watch time for Facebook Live videos have quadrupled (TheVerge.com) in a single year, and they produce six times (SearchEngineJournal.com) as many interactions as traditional videos.
Need help with your 2020 marketing plan? Contact Dara's Design today!