It can be hard for an entrepreneur to make his/her products or services noticed. After all, the competition in the business world is pretty stiff. What can you do to ensure your idea stands out? Your approach can make all the difference. If you make an effort to sell the problem instead of the solution, …
Looking to ramp up your advertising strategy in 2022? Take a look at the stats gathered from a survey done by Smartly.io and WBR Insights. The report is based on a survey of 100 respondents (B2C companies in e-commerce, CPG, retail, gaming, travel, and financial services) across North America. All respondents were director level or …
Is email marketing dead to you? It's not uncommon for businesses to experience problems with email marketing. We understand how frustrating it can be to not reach your email marketing goals after a while. However, you shouldn't give it up because of this. The return on investment from email is massive. In fact, it outperforms …
The face of social media has changed considerably in a short time, and today short video content is dominating news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their …
Getting negative comments can feel like an attack on your small business. After all, you’ve put countless hours and endless energy into your business, so when someone criticizes your hard work in a public forum, it’s only natural to feel upset. There’s no escaping online ratings and reviews in today’s consumer world. Whether we’re picking …
