Due to the global pandemic advertising and marketing industries are in a strange place, one where over-promoting to consumers can feel out of touch or inappropriate. But amid the uncertainty and the expected economic downturn, brands can — and should — remain part of consumers’ lives by making the appropriate shifts in strategy and messaging. …
With the spread of the COVID 19 virus, we have seen many changes in the past few months. Some businesses have completely closed and many are struggling to survive. As some of the world starts to re-open, businesses need to re-think how they will market their brand. The marketing landscape has changed drastically and how …
Did you know that 46% of all Google searches seek local information? “Near me” searches have grown 130% year-over-year since 2015, making Local SEO a significant growth opportunity for every small business. Not only is Local SEO an especially effective way to generate visibility, it also helps you boost site traffic, increase engagement and drive …
With a new year upon us, now is a great time to do all those things you said you wanted to do back in 2019 but ran out of time to get them started/completed. • Update your website (or maybe even a new website) • Utilization of social media for more leads • Updating your …
Do you have your 2020 marketing roadmap in place? Ensure 2020 is better than 2019. Failure to plan is a plan to fail and for many business owners finding time to plan for your business can seem impossible. How you market your business determines if you will be successful or not. Marketing is a tool …
